FoundIt!
Project Overview
FoundIt! had a powerful value proposition around Intent-Led Commerce but struggled to communicate it clearly to enterprise buyers. As Design Lead, I partnered with leadership to redefine their story, design a scalable system, and create a website that made a complex product simple and compelling.
- Translated technical concepts into a clear, customer-first narrative
- Led a full website redesign with a new IA, interactive explanations, and modular components
- Built a scalable design system for consistency across web, sales, and product channels
- Helped secure adoption by John Lewis, B&Q, and other major brands
- Delivered measurable improvements in SEO, product discovery, and conversion
Every time FoundIt! engages with Sam, we are constantly amazed by the wonders he brings to the briefs we set and the challenges we are trying to overcome. Ever pushing us to think more about the end user and how to interact at a more human level.
